The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm 1st Edition, Kindle Edition

The Art of Innovation is the story of the famous Palo Alto based design firm, IDEO. The book is easy to read and moves quickly. The author, Tom Kelley, is the brother of founder David Kelley. Tom is the General Manager and is an ex-management consultant. This is important because the book really devolves into a light treatise on business management practices. This makes sense since given Tom Kelley's responsibilities at IDEO and his background. It also explains the Tom Peter's Foreword. If you like Tom Peter's books, you will enjoy this book.If you are looking for real insights into the IDEO design process you will be disappointed. Most of the insights are of a personnel management nature, and even those are at a relatively high level. Mr. Kelley pokes more than a few veiled barbs at the slow industrial giants who simply cannot compete with the brain power and management prowess at IDEO. That may sound sarcastic, but Mr. Kelley's pride in his company often crosses that fine line into arrogance.There are a few actual projects described to point out how valuable a certain IDEO practice is. There are repeated references to IDEO's contribution to the invention of the Apple mouse and follow-up work on the Microsoft Mouse. Also, a great deal of time is spent talking about the redesign of the common shopping cart that was done in one week for a segment on Nightline. I know that IDEO has had many important clients and recent important projects. Perhaps they can't talk about them because of non-disclosure agreements. There are color pictures of some products at the beginning of each of 15 chapters but often there is no mention of those products in the text. Some black & white photographs of products and the IDEO workspaces also accompany the text. There are no diagrams or illustrations.A great deal of the book outlines the emphasis that IDEO puts on the treatment of their employees and their penchant for quick and frequent prototyping as a key to success. All projects start by assigning a "hot" team and letting them brainstorm and prototype their way into some great ideas. No details are given on how the teams are formed or managed.This book is for you if you are looking for a light management practices book and just a little insight into a premier design firm. You will probably be disappointed if you want to find out how products are designed or what specific processes are used to manage the design process. You also will not get a great deal of competitive information about IDEO. The book assumes that you have at least a general idea of what Industrial Design is about.Tom Kelley admits that workshops about the "IDEO way" have been turned into a profit center. They give seminars on how to organize product development at client companies. I could see IDEO including this book with their seminar, or perhaps they could give it to a prospective client to whet their appetite. It definitely leaves you wanting more information. I am left wondering, "How much is that seminar, and will they let me in?"

The Art of Innovation was a great read for me. I bought this book purely so I would have something to read on the commuter rail while on my way to my new internship. Without reading any prior reviews of the book, I just expected it to be about the process that a designer goes through when designing a new product. It caught me off guard when the book had a lot more to offer to a young designer.As a young design student, I am aware of the major impact that IDEO has had on the industrial design community. In this book, Kelley not only explains IDEO's design process but he goes past that and talks about how to use this process to make your designs successful and innovative.Don't let the publishing date turn you away from reading this book. I have found that the processes discussed in this book to still be completely relevant almost a decade later. The methods used to portray a solution may change, but the core steps taken to arrive at that solution stay the same.I really enjoyed the section about brainstorming. This is one of the most important parts of the design process and Kelley gives a great description on what can make and break a brainstorming session. Some of my favorites were:- The Space remembers- Build and Jump- Playful RulesOverall I would say that this book would be a great read for someone who is trying to expand his or her creative side. It could help anyone from a young designer to a typical businessman. The IDEO model could be applied almost anywhere.

As a new Kindle owner, I get excited whenever I run across a Kindle version of a book I have been wanting to read. When I saw that this was available, I ordered it immediately, and began reading. This is especially timely for me, because my company has put together several "innovation teams" whose purpose is to review and recommend and implement changes to many aspects of the corporation. I was hoping to get a few ideas that I could pass along to the rest of my team.First of all, I have really enjoyed this book. True, there are a lot of high-level ideas and maybe not enough specifics, but a reader can't help but get a bit excited to read about an innovative operation such as IDEO's. I found myself remembering and longing for some better, more creative days in my employment past, and hoping for some truly innovative, exciting times in the future.That being said, my anal side gets a bit aggravated and distracted by the misspellings common to this and nearly all Kindle editions. It's not a deal-breaker, but it's sort of like that tiny rock in your shoe that just keeps moving around. Also, the photos at the beginning of each chapter didn't "translate" well to the Kindle. Most are dark, and some are almost unrecognizable and, consequently, do little to illustrate the text.I like having the book on my Kindle but, given another chance, I would probably buy the printed version.

Es sin duda un libro que te deja una grata leccion y aprendizaje sobre el proceso para innovar en prácticamente cualquier área.

IDEO has been for a long time a reference for designers. This book opens up its doors to show us how an agency can help companies can get a more creative approach. Best of all, it doesn’t rely on the misconception of creativeness as an inherent quality, but as a process of thinking, a mindset.

Interesting text

Good cases and cool steps to innovate, but my expectation was reading techniques and tools to help us in innovation thinking.

This is a little gem of a book for anyone interested in innovation. It focuses on the work of IDEO (one of the most renowned and innovative design companies in the world) and provides an endless number of insights and anecdotal information (although some of the technology examples are starting to look a little dated now.If you are looking for a book that provides academic insights into the innovation process, this is not for you. If you are looking for a practical and pragmatic approach to innovation, then carry on reading.Having read the book from cover to cover, I suspect it is the sort of book you could re-read time and time again and glean something new from it every time. As well as providing an insight into the inner workings of IDEO, it covers the cross-over between design and innovation. This is an important aspect of innovation and something that is often overlooked. A great read. Highly recommended.