RITAL watches are a unique creation bourn as a reaction to the post Communist "flash the cash" attitudes in Eastern Europe and China, where every watch for sale was a cheap copy of a respected Western brand! As a polar opposite RITAL started to offer customers genuine style, quality movements and cool originality at a price point that could easily compete with the imported junk. To do this something had to give, RITAL carefully analysed what customers actually wanted in a watch and gave it! A quality reliable Japanese movement, great leading edge designs and cool originality!! To keep costs low and quality high the "nice to have's" were lost. A Chronometer looks cool as .... but the function is hardly, if ever, used. So instead of using an impossibly cheap Chinese Chronometer movement RITAL stick with a quality HH.MM.SS Japanese movement and the Chronometer dials are purely decorative - it still looks cool as .... BUT, unlike the other, it will still be telling you the time in a year! AND they will guarantee that! RITAL offer you a reliable time peace of outstanding design for the price of a takeaway pizza! Its not a cheap copy, its an alternative way of doing business! From a company created 19 years ago by two brothers who loved watches! AND still do!!!
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