✨ Elevate your blonde game with pure, powerful perfection! 🌟
POWERFUL LIFT - Lift your hair color up to 5 levels for a bright, fresh transformation.
CREAMY TEXTURE - Smooth, easy application with a rich cream that ensures even color distribution.
PURE BALANCED COLOR - Experience natural depth and shine with a formula that protects hair health.
FLAWLESS GREY COVERAGE - Achieve complete grey concealment for a youthful, confident look.
TRUSTED PROFESSIONAL BRAND - Backed by Wella Professionals, a leader in salon-quality hair color innovation.
Wella Koleston Perfect Me+ Pure Naturals Permanent Hair Colour Cream in Medium Blonde (7/00) delivers up to 100% grey coverage and lifts hair color up to 5 levels. Its advanced formula reduces free radicals, ensuring natural depth, shine, and hair quality in a smooth cream format trusted by professionals.
Specifications
Manufacturer
Coty Inc.
Package dimensions
15.4 x 3.8 x 3.2 centimetres
Package Weight
0.08 Kilograms
Item dimensions L x W x H
36 x 30 x 160 millimetres
Item weight
80 Grams
Brand
Wella Professionals
Colour
7/00 Medium Blonde Natural
Format
Cream
Volume
60 Millilitres
Speciality
Natural
Item model number
8005610627038
Product Dimensions
3.6 x 3 x 16 cm; 80 g
ASIN
B07FFHF4CL
Reviews
4.5
All from verified purchases
I**A
10/86
I recently tried the Wella Koleston Perfect Me+ Rich Naturals Permanent Hair Colour Cream in No. 10/86 Light Blonde Pearl-Violet, and I am really impressed with the results. Here’s my experience:Color Outcome:The Light Blonde Pearl-Violet shade is absolutely gorgeous. It provides a beautiful, cool-toned blonde with a subtle violet pearl reflection that gives my hair a unique, multidimensional shine. The color is vibrant yet natural-looking, without being too bold or artificial. If you’re looking for a cooler blonde with a hint of violet, this is a perfect choice.Application:The cream has a smooth consistency that’s easy to apply. It didn’t drip or run, which made the process a lot less messy compared to some other color products. The included instructions are clear and easy to follow, and I found the application time to be just right—around 30-40 minutes.Results:The color came out even, and my hair felt soft and healthy afterward. My hair was well-conditioned, and there wasn’t any noticeable dryness, which is a huge plus when using permanent hair dyes. I also noticed that the color didn’t fade as quickly as some other brands, and it stayed vibrant for weeks.Ammonia-Free Technology:The “Me+” technology in this color promises a reduced ammonia scent and lower levels of hair damage. I can confirm that the smell was much less overwhelming compared to other dyes I’ve used, and I didn’t experience any irritation on my scalp.Overall:Wella Koleston Perfect Me+ in No. 10/86 Light Blonde Pearl-Violet gives a stunning, cool-toned blonde with just the right touch of violet. It’s easy to use, gentle on the hair, and leaves you with shiny, healthy-looking results. I highly recommend this product to anyone seeking a fresh, cool blonde shade with a bit of pearl-violet depth!
T**E
Wella koleston 10.97
Great ! Arrived on time , gorgeouse shade
M**H
Really surprised
Still a bit confused about this product, I bought it as a cream colourant but it is basically a toner, a pretty good toner nonetheless. I've used creme colours in the past for highlights but my hair is naturally mid to dark brown so getting a lift is difficult without bleach or multiple applications and additional toners. I've grey coming in and in an effort to blend it I went old school and used a streaking cap to keep it natural. The first application I used 30 vol and only left it on 25+ minutes so it didn't give great results. I upped it to 40 vol and left it on for closer to 45 mins and it's perfect, the most natural ash/pearl highlights that covers and blends greys and tones everything better than anything I've ever had from a salon.
R**R
Beautiful colour
I used 12/81. Such a beautiful pearly ash blonde, didn’t damage my hair at all so will be using again
P**K
Not as expected
9/8 is my normal colour and I followed instructions using wella developer 1 to 1 and I'm so disappointed with the results. My hair is purple and now I'm going to have to correct this somehow. Its nice if you like purple but I expected beige blonde to match the rest of my hair. Never again 😒 after bring alerted by another review that thier product was out of date, I checked the expiry date on my purchase. I was shocked to discover it was out of date in June 2022.As my hair looked so purple, I believe it is because it was nearly 30 months out of date. I hated my hair so got a colour strip which made it better but I'm not happy to have had to use more chemicals on my hair and will have to wait to re colour it again. This was a terrible experience.
P**Y
Good product with Kolestnn perfect
Used for years. Reliable and effective
S**.
Darker than expected with a tone of red
Used with 6% to cover 10-15% grey. This did cover well.Colouring over high lights the touch of red was required to prevent any khakiness.Darker than expected, I'd say the depth is more a 4 even a 3.I used half a tube at a 1:2 ratio (1 Colour + 2 6% peroxide) for just past shoulder-length fine hair.
C**M
Natural brown is more black
It is a great hair dye only problem is I order natural dark brown and it is more black than anything I still like it but maybe go a shade lighter
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Anita G.
Good experience, but the tracking updates could be better.
2 months ago
Ayesha M.
The product exactly matches the description. Very satisfied with my purchase.
Join one of the biggest community of passionate hairdressers around the world. Prepare by gathering tools and materials. Mix the color cream and developer in the applicator bottle provided. Apply the mixture to dry, detangled hair, using even strokes and ensuring full coverage. Process for up to 35 minutes, depending on hair type and desired level of gray coverage. Rinse thoroughly, then shampoo and condition the hair. Style as desired.
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It provides a beautiful, cool-toned blonde with a subtle violet pearl reflection that gives my hair a unique, multidimensional shine. The color is vibrant yet natural-looking, without being too bold or artificial. If you’re looking for a cooler blonde with a hint of violet, this is a perfect choice.Application:The cream has a smooth consistency that’s easy to apply. It didn’t drip or run, which made the process a lot less messy compared to some other color products. The included instructions are clear and easy to follow, and I found the application time to be just right—around 30-40 minutes.Results:The color came out even, and my hair felt soft and healthy afterward. My hair was well-conditioned, and there wasn’t any noticeable dryness, which is a huge plus when using permanent hair dyes. I also noticed that the color didn’t fade as quickly as some other brands, and it stayed vibrant for weeks.Ammonia-Free Technology:The “Me+” technology in this color promises a reduced ammonia scent and lower levels of hair damage. I can confirm that the smell was much less overwhelming compared to other dyes I’ve used, and I didn’t experience any irritation on my scalp.Overall:Wella Koleston Perfect Me+ in No. 10/86 Light Blonde Pearl-Violet gives a stunning, cool-toned blonde with just the right touch of violet. It’s easy to use, gentle on the hair, and leaves you with shiny, healthy-looking results. I highly recommend this product to anyone seeking a fresh, cool blonde shade with a bit of pearl-violet depth!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"T***E"},"datePublished":"8 March 2025","name":"Wella koleston 10.97","reviewBody":"Great ! Arrived on time , gorgeouse shade"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***H"},"datePublished":"26 July 2024","name":"Really surprised","reviewBody":"Still a bit confused about this product, I bought it as a cream colourant but it is basically a toner, a pretty good toner nonetheless. I've used creme colours in the past for highlights but my hair is naturally mid to dark brown so getting a lift is difficult without bleach or multiple applications and additional toners. I've grey coming in and in an effort to blend it I went old school and used a streaking cap to keep it natural. The first application I used 30 vol and only left it on 25+ minutes so it didn't give great results. I upped it to 40 vol and left it on for closer to 45 mins and it's perfect, the most natural ash/pearl highlights that covers and blends greys and tones everything better than anything I've ever had from a salon."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"R***R"},"datePublished":"27 April 2025","name":"Beautiful colour","reviewBody":"I used 12/81. Such a beautiful pearly ash blonde, didn’t damage my hair at all so will be using again"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"P***K"},"datePublished":"1 December 2024","name":"Not as expected","reviewBody":"9/8 is my normal colour and I followed instructions using wella developer 1 to 1 and I'm so disappointed with the results. My hair is purple and now I'm going to have to correct this somehow. Its nice if you like purple but I expected beige blonde to match the rest of my hair. Never again 😒 after bring alerted by another review that thier product was out of date, I checked the expiry date on my purchase. I was shocked to discover it was out of date in June 2022.As my hair looked so purple, I believe it is because it was nearly 30 months out of date. I hated my hair so got a colour strip which made it better but I'm not happy to have had to use more chemicals on my hair and will have to wait to re colour it again. This was a terrible experience."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"P***Y"},"datePublished":"9 February 2025","name":"Good product with Kolestnn perfect","reviewBody":"Used for years. Reliable and effective"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***."},"datePublished":"2 February 2025","name":"Darker than expected with a tone of red","reviewBody":"Used with 6% to cover 10-15% grey. This did cover well.Colouring over high lights the touch of red was required to prevent any khakiness.Darker than expected, I'd say the depth is more a 4 even a 3.I used half a tube at a 1:2 ratio (1 Colour + 2 6% peroxide) for just past shoulder-length fine hair."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"C***M"},"datePublished":"19 May 2025","name":"Natural brown is more black","reviewBody":"It is a great hair dye only problem is I order natural dark brown and it is more black than anything I still like it but maybe go a shade lighter"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.375,"bestRating":5,"ratingCount":8}}
